HomeMy WebLinkAboutThe Place of the Service Station in the Community 1957
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THE PLACE OF THE SERVICE STATION IN THE COMMUNITY
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. On an average day, half of all automobiles in the
United States are used in connection
with making a living or shopping. . .
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c..;) . ()- Conveniently located service stations are vital as supply points for fuel
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· Today there are 65 million cars, trucks and buses
operating in the United States and the auto
has become a part of our way of life. . .
· On an average day, half of all adults in the United
States ride at least once in an automobile. . .
and places for servicing cars and trucks essential to the movement of
· Twenty-two to twenty-four million people ride to
work in an automobile or use a car on the job. . .
people and goods, both under normal conditions and in times of emergency.
Ours is a nation on wheels. . .
wheels which are completely dependent upon
. Virtually all Americans use their cars for health,
church, schools, pleasure, movies,
visiting, social work and sports. . .
READILY ACCESSIBLE SERVICE STATIONS...
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CONVENIENCE IMPROVES SERVICE
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THE MODERN SERVICE STATION IS A NEIGHBORHOOD CONVENIENCE
40 out of 100 drivers start doing business at their
favorite seruice station because the location is convenient. .
The public needs and wants
an adequate number of well-equipped
service stations located conveniently where
other retail business is carried on.
.E.I. DuPont de Nemours & Co., Survey: "The Service Station aim the Motorist."
THE MODERN SERVICE STATION IS NOT A FIRE HAZARD
Fact upon fact proves this point. And the reason is that the Petroleum Industry has
always recognized that gasoline requires special handling and has studied and de-
veloped methods for handling this product that have made today's modern service
station one of the safest places of business.
Practical, hard-headed insurance men extend service stations one of the lowest rates
. . . 35~ per $100 value. This rate is much lower than that for restaurants, groceries
. . . even doctors' offices!
Contrary to some opinions, the incidence of school fires is twice that of service sta-
tions . . . and the frequency of church fires is almost the same as that of service stations.
THE FACTS' ARE:
Fircs in amusement halls (per 100)
7.63
6.29
3.34
1.65
1.46
There has never been a fire reported to the National Fire Protection
Association which originated in one service station and spread
to another.
Fires in restaurants and taverns (per 100)
Fircs in schools (per 100)
There has never been a single reported instance of the gasoline in
an underground storage tank in use at a service station catching
fire or exploding.
Fires in service stations (per 100)
Fircs in churches (per 100)
*(from National Fire Protection Association Data, 1955, representing
figures for the year 1954)
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THE MODERN SERVICE STATION IS NOT A TRAFFIC HAZARD
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Wide station driveways, well set-back buildings, good lighting, orderly traffic-flow
patterns, well-located curb cuts that eliminate difficult turns, all reduce driving and
pedestrian hazards in addition to "opening up the view" at busy road crossings.
The most recent authoritative survey* disclosed that of 71,618 motor vehicle accidents,
only 9 involving pedestrians occurred on the approaches and sidewalks of 2091 service
stations and none were fatal. . . in other words, only 1 minor accident pel' station
in 232 years of operation! Surely "sidewalk hazard" is a false impression.
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Further, the size of storage tanks at service stations has been increased to reduce
the number of bulk deliveries. Tank truck deliveries to service stations are thus
made in amounts and at hours which result in the greatest possible public safety
and the least traffic increase.
. .Accident Prevention Bureau, Detrail, 1950
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A "blind" corner at a busy Intersection.
The same corner after the erection of a modern service station.
As important as the improved appearance
of the site is the greatly improved visibility
afforded traffic in both directions at this corner.
THE MODERN SERVICE STATION IS QUIET AND WELL ORDERED
Progressive petroleum marketers encourage the operation of neighborhood service
stations that are quiet, orderly and well lighted.
They realize that services at these stations should not include body or fender work,
welding, auto painting or major repairs.
Driveways can be located to promote an orderly traffic flow.
Cleanliness and good maintenance are encouraged because a well-operated service
station is good business and good for the community.
Service stations can be made no less attractive than other retail establishments. . .
in some cases to be preferred over other forms which often create parking and other
problems.
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THE MODERN SERVICE STATION
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The modern shopping area is dependent upon car-borne customers. Convenient car
service should be made available to serve these shoppers at locations where other
retail business is permitted.
Service stations in total represent a substantial portion of
the invested capital in a community.
This makes the combined service stations in a town an
important factor in terms of investment, construction,
payroll and taxes.
17f any size town or city, the proportion of business
generated by the service station group is substantial.
Few men in business meet as many local and out-of-town people
as the merchant who operates the modern service station. He can
be a real asset to the neighborhood and the community.
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I IS GOOD FOR THE RETAIL NEIGHBORHOOD
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IN BRIEF, THE MODERN SERVICE STATION
. . . is a retail establishment vital to the community.
. . . should be convenient-with its location determined by the
needs and demands of neighborhood car owners.
. . . is not a fire hazard (experiences less fires per 100 establishments
than any other public place except churches).
. . . does not create a traffic hazard-in fact, at busy intersections
it increases visibility and cuts down accidents.
. . . is quiet and well ordered. Services at modern neighborhood
stations do not include body or fender work, auto painting or
major repairs. Driveway locations encourage orderly traffic flow.
Cleanliness is good business.
. . . is good for the community in many ways, contributing to local
payroll and taxes. The merchant who operates a service station is
often a highly regarded citizen, active in his community's behalf
and serving as the town's "salesman" to motorists passing through.
This is why petroleum marketers suggest that service stations be permitted to
locate where they can best serve the community.
PETROLEUM MARKETERS ASK FOR EQUAL TR~TMENT WITH OTHER RETAILERS.
ASKING NO MORE OR LIESS PRIVILEGE THAN ANY OTHER BUSINESS.
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