HomeMy WebLinkAboutGranicus_Southold_2024-07-05.pdfgovService
Host Compliance
Samantha White
July 2024
Southold
2granicus.com
Monitoring Short-Term Rentals (STRs) presents both
widely known and underappreciated challenges
Getting visibility into
STR data is nearly
impossible
<10%
Of STR owners voluntarily get
registered and pay all of their taxes
20-30%
Issues with STRs growing at an
alarming rate year over year
Manual processes
weigh on my team
and drain our budget
Our internal alignment
is ineffective and
suffers
So much of my time is
wasted on finding more
room in the budget
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The Short-Term Rental Market is Exploding
Many communities are struggling to define and enforce regulations
that preserve community character and keep communities safe while
ensuring revenue collection.
Increase in STR
related party
complaints in the
last year
the # of short-term
rental listings since
2011
15x 239%
of different
platforms make it
nearly impossible
to manually track
STR property
listings
100s
global markets
have seen home
rentals outperform
hotels in the last
year
27
Without compliance, local
government knows STRs bring
significant challenges
Impact on housing affordability
Wasted time and money
Diminished neighborhood character
Lost economic opportunities
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•Reduce noise, parking, traffic and trash-problems
•Eliminate party houses
•Reduce STR impact on neighborhood character
•Ensure building safety
•Improve responsiveness to neighbor complaints
•Stem STR impact on affordable housing availability
•Improve permit and tax compliance to increase
tax revenue
•Ensure a level playing field between law abiding
traditional lodging providers and illegal STRs
•Reduce tension between short-term rental property
owners and their neighbors
•Make citizens aware that STR problems are taken
seriously
What Are Your
Top Priorities?
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How big of a challenge are short-term rentals in
Southold?
Debate TemperatureComplaintsMany
Few
Cold
Minor Concern
Problem
Issue
Crisis
Hot
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Local governments are finding ways to mitigate the
negative impact of STRs through thoughtful legislation
STR Policy Objective Regulatory Best Practices
Housing Availability •Only allow permanent residents to operate STRs
•Disallow rentals in subsidized housing
Neighborhood Preservation •Set neighborhood quotas
•Ban signs
Protect Quality of Life
•Require adequate parking and garbage disposal
•Require hosts to post noise ordinance
•Require a local contact person
Economic Development •Encourage hosting in certain areas and time frames
Safety •Require physical safety and habitability inspections
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…and in Southold we have identified 1,257 listings,
representing 835 unique rental units*
* Granicus Host Compliance's pricing is based on the count of listings and rental units that would need be to analyzed and monitored for
compliance. In terms of listings, this number is 1,275 as we will expand our search area by several hundred yards beyond the borders of
Southold to capture all relevant listings. Source: Granicus Host Compliance Proprietary Data
Short-term rentals in Southold as of June 2024
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Southold STR Market Details
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…and in the unincorporated areas of Southold we
have identified 1,047 listings, representing 693 unique rental
units*
* Granicus Host Compliance's pricing is based on the count of listings and rental units that would need be to analyzed and monitored for
compliance. In terms of listings, this number is 1,082 as we will expand our search area by several hundred yards beyond the borders of
Southold to capture all relevant listings. Source: Granicus Host Compliance Proprietary Data
Short-term rentals in Southold as of June 2024
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Southold STR Market Details
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Automate and save
Support greater staff
efficiency with impactful tools
and process automation to
help implement and enforce
fair regulations
Protect the community
Ensure all lodging providers
meet health and safety
standards; develop short- and
long-term plans to create,
grow, or revitalize a community
or area
Understand the
market
Understand the size and
scope of short-term rentals
in your community
True Compliance Requires a Holistic Approach
Identifying STRs alone isn’t enough. You need to…
Identify revenue loss
Ensure your community has
identified every opportunity
for revenue capture,
creating an even
playing field for all types of
providers and residents0102
04 03
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Granicus
Experience
Group
A strategic team of
experts delivering
managed services
govAccess
Transactional websites designed
for today’s citizen
govRecords
Paperless records management
govDelivery
Targeted email, text, and
social media communications
govMeetings
Meeting agendas, video, and
boards management
govService
Online citizen self-service solutions
and process automation
Compliance
Monitoring
Permitting
&Registration
24/7 Hotline Rental Activity
Monitoring
Consulting
Services
Tax
Collection
Workflow | Approvals
Data & Analytics | Professional Services
govService Host Compliance
Communications
VisitorResident Business
Address Identification
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Address Identification t echnology and processes make
it possible to easily monitor the STR market and find the
addresses and owners of all identifiable STRs
Scan
We scan the world’s 60+
largest STR websites for all
listings
Extract
We identify each listing and
extract as much information
as possible to allow our AI
models to narrow down the list
of possible address/owner
matches
Combine
We combine AI and human
analysts to identify the exact
addresses and owner
information for each
identifiable STR
1 2 3
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The data and screenshots are
made available to authorized
users in an easy-to-use online
dashboard and records
management system and easily
exported in Excel/CSV format
Address Identification monitors the STR market and finds
the addresses and owners of all identifiable STRs
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Use software to automate the
systematic capture of listing screenshots
Full Screen
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Listing status, metadata and full-screen screenshots
are time stamped and made available in real time
on the rental unit record
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Provide documented evidence of every address
match to support all of Southold’s enforcement efforts
Example of Searchable Evidence
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Easily track the status of individual rentals and create
case notes on the unit's record
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Compliance Monitoring allows you to stay in control
and save time by sending your enforcement letters with the
click of a button
Select Letter
Template
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Increase your outreach effectiveness and
efficiency by automatically adding evidence to
communications
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Mobile Permitting & Registration
Simplify Southold’s permitting, license or registration processes
and significantly reduce the administrative costs on the back-end
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Tax Collection
Simplify Southold’s tax collection process and significantly
reduce the administrative costs on the back-end
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Tax Collection
Simplify Southold’s tax collection process and significantly
reduce the administrative costs on the back-end
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Report
Concerned neighbor
calls 24/7 short-term
rental hotline or reports
incident online
Proof
Complainant provides
info on alleged
incident and is asked
to submit photos,
videos or other proof of
the alleged violation
Resolution
If property is registered,
Granicus Host
Compliance
immediately calls and
texts host/emergency
contact to seek
acknowledgement
&resolution
1 2 3
Complete
Problem solved –
complaints & resolution
notes saved in
database so serial
offenders can be held
accountable
4
24/7 Hotline makes it easy for neighbors to report, substantiate
and resolve non-emergency STR incidents in real-time
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Get detailed reports and dashboards to track all short-term
rental related complaints in real-time
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Rental Activity Monitoring automates the selection of
audit candidates to maximize the impact of audit efforts
Identifying tax fraud
and occupancy/rental
frequency violations by
STR listings for signs of
rental activity
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Streamline the audit process by requesting all
backup information through simple, interactive
online forms
Hosts can easily upload
STR revenue statements
to verify rental activity
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Short-Term Rental regulation
creation, updates, and guidance
from planning experts
ü Experience with hundreds of communities
including 1) access to proprietary regulations
data that is the most trusted by government
and 2) support on hundreds of regulations.
ü Custom public outreach strategy and
messaging framing.
ü Complete draft of a custom short-term rental
ordinance.
ü Compliance monitoring and enforcement plan
for staff and legal counsel to refine and adopt.
Consulting
Services
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How can you make sure all voices are heard while
considering short-term rental regulations?
Neighborhoods
•Organized neighborhood
groups (including HOAs,
etc.)
•Individual homeowners
•Renters
•Housing advocacy groups
Lodging
•Existing STR host groups
•Individual STR hosts
•Realtors
•Current lodging providers
•Tourism Board
Government
•Code Enforcement
•Planning & Zoning
•Public Safety
•Assessor
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With Bang The Table community engagement in
Southold just got easier
Reach targeted
audiences and use
data to measure
effectiveness
Choose the right
mix of online
feedback tools for
your community
engagement
objectives
Deliver a seamless,
closed-loop
communication
experiences for
your citizens
Foster meaningful
connections and
build trust with your
community
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Why Government Leaders Choose Granicus
Trusted by thousands of government agencies at all levels
FedRAMP authorized; Tier III, DOD-
approved data centers; Private vs. Public
cloud.
1 Team, 24/7
Around-the-clock support and training
for your entire team; three types of
support available – technical, success,
adoption.
Secure Supported
Streamline digital services by
consolidating to a single platform vs.
multiple vendors and applications.
Simplified
One Platform
Security-First
$20M Invested Annually in R&D, Foremost
innovator of government SaaS technology,
with 5 first-to-market solutions.
Innovation Leader
First-to-Market Technology
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In NY we are currently partnering with 36 local
agencies to address their STR related challenges
•Clinton, NY
•Saratoga Springs, NY
•Delaware County NY
•Town of Ithaca NY
•Ithaca, NY
•Steuben County NY
•Fort Ann, NY
•Beekman, NY
•Seneca County NY
•Washington, NY
•Poughkeepsie, NY
•Cayuga Heights, NY
•Lake George, NY
•Dutchess County NY
•Yates County NY
•Beacon NY
•Jewett, NY
•Livingston County Tourism
•Santa Clara, NY
•Ulster County NY
•Queensbury, NY
•Suffolk County NY
•Schroon, NY
•Niagara Falls NY
•Hunter, NY
•Town of Mayfield, NY
•Lewis County NY
•Fallsburg, NY
•Red Hook, NY
•Warren County NY
•Hurley, NY
•Millbrook, NY
•Buffalo, NY
•Canandaigua NY
•Milan, NY
•Rhinebeck, NY
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In the broader Mideast we are already serving 55
forward-thinking local government agencies
•Beekman, NY
•Queensbury, NY
•Millcreek, PA
•Fallsburg, NY
•Hurley, NY
•Vernon Township, NJ
•College Township, PA
•Niagara Falls NY
•Baltimore County MD
•Asbury Park NJ
•Ulster County NY
•Yates County NY
•Delaware County NY
•Lewis County NY
•Seneca County NY
•Steuben County NY
•Annapolis, MD
•Lewes, DE
•Cayuga Heights, NY
•Lake George, NY
•Fort Ann, NY
•Talbot County MD
•Clinton, NY
•Millbrook, NY
•Red Hook, NY
•Rhinebeck, NY
•Town of Mayfield, NY
•Hunter, NY
•Buffalo, NY
•Atlantic City, NJ
•Saratoga Springs, NY
•Cumberland MD
•Mount Joy, PA
•Milan, NY
•Poughkeepsie, NY
•Washington, NY
•Santa Clara, NY
•Schroon, NY
•Jewett, NY
•Neptune Township NJ
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Address Identification
Automated monitoring of 70+ STR websites and online dashboard
with complete address information and screenshots of all
identifiable short-term rentals.
Compliance Monitoring
Ongoing monitoring of STRs for zoning and permit compliance
coupled with systematic outreach to illegal short-term rental
operators.
Mobile Permitting
Online forms and back-end systems to streamline the registration
process and capture required documentation, signatures and
payments electronically.
Tax Collection Make tax reporting and collection easy for hosts and staff to submit
and review online.
24/7 Hotline
Make it easy for neighbors to report, prove, and resolve non-
emergency short-term rental related problems in real-time, any day,
at any hour.
Rental Activity Monitoring
Estimate occupancy or rental revenue for each property and
identify audit candidates who are under-reporting on taxes or
exceeding occupancy regulations.
Modular pricing tailored to Southold’s short-term rental needs
54granicus.com
Working backwards to a solution to address
Southold’s STR challenges
Set
Deadline
Gather
Team
Project
Scope
Project
ApprovalBudget
Sign
ContractImplementSTR Problem
Solved
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Next
Steps
I.Send Meeting Summary & Presentation
II.Schedule All Team Value Meeting
Participant: Administration, Finance, Planning, Code
Enforcement, Elected Officials
III.Confirm Performance Goals & Metrics
Participant: Administration, Finance, Planning, Code
Enforcement, Elected Officials
a)Return on Investment Experienced by Peer Governments
b)Alignment on Success Metrics/KPIs
IV.Develop Joint Action Plan for addressing Southold’s
needs
Participant: Administration, Finance, Planning, Code Enforcement,
Elected Officials
a)Set appropriate expectations
b)Efficiently utilize staff time
c)Address requirements, fit, and value
d)Optimize time to completion while ensuring highest quality
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Contact Info
Please feel free to contact us anytime if you have any questions about
short-term rental compliance and how to best address the associated
monitoring and enforcement challenges.
Samantha White
samantha.white@granicus.com
(631) 619-2020